This past week the Toronto Police Services (TPS) launched their new Social Media Initiative, TPS has had a social media presence in the past but has since re-developed their presence with a couple goals in mind:
- To establish an external social media strategy for Corporate Communications;
- To make suggestions on website redesign;
- To create and make recommendations for using social media to improve internal communications;
- To identify other areas of the Service that would benefit from leveraging social media;
- To create a training module;
- To create an ongoing support system for officers engaged in the use of SM;
- To evaluate and create a social media communications policy/procedure in order to ensure sound governance is employed;
- To create a plan to measure the Service’s effectiveness at using social media;
- To develop a marketing campaign that would highlight the Service’s social media strategy.
Congratulations to CFC Media Lab Alumni, Martin Blake for being involved in this re-design! Blake comments on the process:
Through this transformative process of engagement, we have not only invited the public to engage us, but have also enhanced our own internal processes, roles, and functions. We now have more productive and meaningful interactions with the communities and individuals we serve, and have also increased our self-awareness as an agency, enhanced our service delivery, and increased our efficiency.
Read a detailed article about the process here: http://connectedcops.net/?p=5104