All posts for Tag: social media

Social Media Week Toronto: It Just Gets Better!

The Social Media Remix: A Discussion with Marketers and Non-Profits

The Remix Project and Blackboard Marketing bring you a panel discussion with marketers and non-profits using social media to further their organization’s goals. Moderated by Yasser Pervaiz of Blackboard Marketing this panel will investigate: “How social media can grow your exposure and capital fundraising.” “Current methods marketers and non-profits are using in the digital space.” and “What the agency world can learn from non-profits and charitable organization’s use of social media.”

Moderator
Yasser Pervaiz (Managing Director – Blackboard, Marketing at The Remix Project)

Participants
Leonardo Dell’Anno (Manager of Operations & Special Projects at the CFC Media Lab)

Details: 

Hosted by: The Remix Project
Category: Advertising & Marketing
Where: The Remix Project
When: Wednesday, February 15 at 11:00 AM – 1:00 PM

See You There: Design Our Tomorrow, Screens, MeshMarketing!

We have a busy weekend and week ahead of us…we will be attending Design our Tomorrow, Screens and MeshMarketing.  Learn more about the events and our involvement below!  As always follow us on Twitter and Google+ to hear about how it’s all going!

 

The Design Our Tomorrow (DOT) Conference brings together the world’s greatest visionaries to inspire young people to create, innovate, and better the world. The topics covered include: technology, science, design, entrepreneurship, philanthropy, and the arts.  We will be showing two incredible IAEP prototypes at this event: Neighbourhoodie and The Quetzal!

The Quetzal (Creative Team: Michael Evask, Ryan Rizzo, and Mark Thoburn)

The Quetzal is an interactive narrative (story-game) interfaced via EEG biofeedback. Harnessing the latest in consumer-level EEG technology, The Quetzal weaves 2D illustrations and 3D game play into a rich narrative tapestry. Through the power of thought, audience members become actors in The Quetzal.

If you would like to be scheduled to be part of The Quetzal experience during Design Our Tomorrow please email myself (amallozzi@cfccreates.com) and I will let you know what time-slots are available.

Neighbourhoodie (Creative Team: Rose Bianchini, David McCallum, and Kathleen Climie)

Neighbourhoodie is an Interactive Hoodie and Game Platform for the iPod Touch and iPhone. This comfy, hooded garmet is fully outfitted with speakers in the hood, LED lights and other electronics, so that once plugged into an iPod Touch or iPhone, the world is turned into a video game through the use of light, sound and sensors. Neighbourhoodie combines the energy of street games with the thrill of interactive game play. Play games you know, enhanced with lights and sounds or create new games. Explore the gesture of pulling the hood up, not to withdraw from the world, but to enter into a world of collaborative experience. Be your own video game!

Details…

When: Saturday November 12, 2011. 10:00 am – 4:30 pm
Where: Bahen Centre (40 St. George St.) and Convocation Hall (31 King’s College Circle)
Register now: http://designourtomorrow.com/

 

SCREENS is a conference that is dedicated to mobile, tablet and set top box development. SCREENS is jam packed with information and a massive networking opportunity, SCREENS consists of presentations, demonstrations and panel discussions. It is one of the only events in the world designed for developers of all platforms of screen content.

Check out the schedule online!

 

meshmarketing is a one-day event focused on providing attendees with insight, perspective and information to more effectively embrace and capitalize on the fast-growing digital market. A morning of thought-provoking keynote conversations will be followed by an afternoon of interactive and engaging panels and workshops.

I will be attending MeshMarketing and live-tweeting from @cfcmedialab (follow us!) as well as writing an article for <STABLETALK>!  Stay tuned!

Job Posting: Porter Airlines, Online Design Specialist

Another amazing job opportunity that might be right for you!

TITLE: Online Design Specialist

FUNCTION: Reporting to the Director, Marketing, this role focuses on online graphic production, based on Porter graphic standards. This role creates a powerful integrated experience across a wide spectrum of applications, including the Porter website, paid media, social media, etc.

DUTIES AND RESPONSIBILITIES:

  • Integrates online and print creative
  • Creates and produces final digital files, for internal and external applications
  • Supports the current and proposed Porter website, including  product architecture and navigation
  • Designs, code and loads eblasts
  • Updates and upgrades the marketing portion of  Porter website , including content, format, SEO, static and motion
  • Uploads or delivers materials to all media as required, and liaises with outside production departments
  • Develops new marketing materials in different formats based on current graphic standards
    • Maintains accurate online files of graphic design materials
    • Develops presentations, including multi-media
    • Actively participate in Porter’s Safety Management System (SMS) including, reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy
    • Any other duties as requested by the Director, Marketing

QUALIFICATIONS:

  • Graphic Design degree/diploma from an accredited post-secondary institution
  • Minimum of 3 years of experience
  • Advanced development knowledge with Flash, HTML 5, CSS, JavaScript
  • Advanced knowledge of Illustrator, Photoshop, and InDesign
  • Solid understanding of design and ability to work with complex design specifications
  • Working knowledge of Adobe Premiere
  • Experience working on public-facing websites
  • Knowledge of Microsoft Office Suite including Outlook, Excel, Word & PowerPoint
  • Keen aptitude for communicating with both technical and non-technical resources
  • Excellent conceptual and creative skills
  • Excellent organizational skills and attention to detail
  • Superior written and verbal communication skills
  • Ability to prioritize and manage multiple tasks concurrently
  • Ability to work effectively within a team environment and accept direction
  • Bilingualism (English/French) is an asset

POSTION LOCATION

  • Billy Bishop Toronto City Airport

 

Please forward your resume to jobs@flyporter.com. 

 

CFC Media Lab Alum Martin Blake Brings Toronto Police Services into 21st Century!

This past week the Toronto Police Services (TPS) launched their new Social Media Initiative, TPS has had a social media presence in the past but has since re-developed their presence with a couple goals in mind:

  • To establish an external social media strategy for Corporate Communications;
  • To make suggestions on website redesign;
  • To create and make recommendations for using social media to improve internal communications;
  • To identify other areas of the Service that would benefit from leveraging social media;
  • To create a training module;
  • To create an ongoing support system for officers engaged in the use of SM;
  • To evaluate and create a social media communications policy/procedure in order to ensure sound governance is employed;
  • To create a plan to measure the Service’s effectiveness at using social media;
  • To develop a marketing campaign that would highlight the Service’s social media strategy.

Congratulations to CFC Media Lab Alumni, Martin Blake for being involved in this re-design!  Blake comments on the process:

Through this transformative process of engagement, we have not only invited the public to engage us, but have also enhanced our own internal processes, roles, and functions. We now have more productive and meaningful interactions with the communities and individuals we serve, and have also increased our self-awareness as an agency, enhanced our service delivery, and increased our efficiency.

Read a detailed article about the process here: http://connectedcops.net/?p=5104

 

Becoming What We Behold: A CFC Media Lab Project

Becoming What We Behold

Creative & Technical Team: Pearl Chen, Meagan Durlak, Matthew Fabb, Priam Givord, Brandon Hocura, Ana Serrano

Marshall McLuhan’s idea that “we shape our tools and then our tools shape us” has particular relevance to the way social media has defined the 21st century. From Facebook to Flickr, these applications evolve, give form, and satisfy our insatiable appetite to share subjective experience. This interactive installation features a geometric configuration of wall-mounted tablet computers in the atrium of the TIFF Bell Lightbox that brings together user-generated content. The viewer becomes an active participant in the work, as they upload images, curate, and share personal imagery.  Becoming What We Behold uses the language of cinema–fades, dissolves, wipes, freeze-frames, and moving images–to create narratives from the digital aggregate of our lives.

As the installation shifts between figure and ground, the viewer gains a real-time portrait of the individual and the social systems that underlie contemporary culture. The story is not so much about a single person; rather, it reveals the interconnectedness of lives that are mediated through a field of common experience.

Becoming What We Behold will be on display at the TIFF Bell Lightbox (350 King Street West) as part of the Scotiabank Contact Photography Festival from May 11–29; 10am to 10pm.

Windows Home & International Edition

"Neighbourhood Watch" by Sean Yelland, courtesy of Ingram Gallery

Out My Window won the 2011 Interactive Emmy for Digital Non-Fiction, the inaugural IDFA DocLab Award for Digital Storytelling, and is available along with other HIGHRISE projects on the NFB’s site: http://highrise.nfb.ca/

For the past year I’ve had the opportunity to collaborate with the National Film Board of Canada on the marketing of a project called Out My Window. Directed by Filmmaker in Residence Katerina Cizek, the project is one of the first to launch under the umbrella of the HIGHRISE program at the NFB; a multiyear and multimedia exploration into vertical living in the global suburbs. Out My Window is comprised of several 360º virtual environments representing highrise apartments in 13 cities around the world, and explores how people living in similar architectural structures around the world have customized their space in response to physical, psychological, social, and political factors.

Led by veteran production and coordination teams at the NFB, and brought to life through the creative input of dozens of artists and technicians around the world, Out My Window is a flagship production for the Film Board (an institution internationally renowned for its documentary content) and for Canada. The project advocates Canadian values around storytelling, equity, and diversity while meaningfully engaging with global audiences.

What drew me to the project was how it represented an attempt, sometimes explicit and sometimes emergent, to experiment using multiple systems at the foundation of documentary cinema, all at once: production technique, distribution strategy, and audience engagement. During the creation of Out My Window, all of these “tools” that support documentary projects were rounded up and brought in for analysis, and in many cases, reinvention.


The central interface of Out My Window seems elegantly simple: 360º panoramas of apartments in highrise towers all over the world, within which viewers can interact with objects, people, or views of the cities outside. Most of the people who I’ve shown the piece to over the last several months have remarked at how simple to understand and engaging the panoramic interface is. Asking those same people to explain how they might actually go about filming that 360º panoramic action shot tends to result in a bit of head-scratching.

The wizardry behind Out My Window’s innovative interface came out of a collaboration with the Dutch 360º camera company yellowBird (they also happen to have the best domain name ever: http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com). While Stanley Kubrick utilized an f/0.7 lens (allegedly machined for use in U2 spy-planes) to film his epic Barry Lyndon using natural light; and James Cameron developed the Pace/Cameron Fusion Camera System to bring the virtual world of Pandora to life in Avatar; it’s unusual for a group of filmmakers to reinvent the technology with which they capture their scene for a one-off project. But experiments in technology is a part of what Highrise is all about. Some of the content at the heart of Out My Window has already been adapted into a physical installation called StorySpace (in collaboration with the CFC Media Lab, of all institutions… I swear that I’m not part of any recursive linking conspiracy). The living panoramic visuals are probably the aspect of the project that most directly illustrates how its execution was dependent on innovative uses of new tools.

But for all of its benefits, access to new production technology certainly isn’t something to be assumed or taken for granted. Aside from the NFB’s working relationship with yellowBird, creative collaboration with freelance photographers from 13 cities was central to the production of Out My Window. Musicians that appear on the project’s soundtrack were also as much participants in the film’s creation as subjects for its cameras and microphones. I came to the project as a fan of digital storytelling interested in thinking about big issues, and I was welcomed aboard the team to help define strategies for engaging audiences new kinds of media experiences.

In the human research field, there has been an effort in play for decades to recast subjects as participants – it’s at the core of the evolution of modern research ethics. But to see the same shift occurring in documentary production – of subjects and audiences into active co-creators – is exciting. Last week, Kat Cizek posted to the Highrise blog about the interplay between technology and citizen journalism in the Los Angeles Riots of 1992.

A flurry of online activity emerged last month when Paleofuture posted part of a 1987 OMNI Magazine interview about the future of cinema with Roger Ebert. Most of the ruckus was due to the accuracy that seemed to be attached to some of Mr. Ebert’s forecasts about then-emerging revolutions in entertainment. One of his forecasts is particularly interesting, I think because it’s the one we most easily forget to remember as a huge leap – the sheer diversity of cinematic content we have access to, through the Internet (or even Netflix, Canadian content agreements be-damned). What Ebert was most excited about in terms of the digital cinema revolution ahead was how films would no longer only open in a handful of cities around the world. They would open everywhere, in homes and on the go, to roars of applause from Non-Angelinos everywhere. Out My Window is a decidedly international story, and it’s (appropriately) available, online and free-of-charge, to audiences equally scattered across the globe.

Of all the systematic “tools” that act as the foundations of documentary, the one presently under the most intense reinvention is actually the audience. Global audiences are great, but globally connected creative audiences are even better. Out My Window: PARTICIPATE, a side project to the original documentary, invites people from all over the world to contribute views and stories from out their windows to the experience; widening the net of contributors to the project, and ultimately resulting in a completely different viewer experience. Photos and stories submitted to the Flickr Participate pool are fed into an interface on the NFB’s site allowing visitors to interact with a tapestry of views on the world by window-framed image, keyword text, or landscape colour.

While Out My Window is highly innovative in terms of its experience and packaged form, its release also highlighted one of the key benefits of an adaptive online documentary: the option to respond to relevant “Black Swan Events” (an idea developed by Nassim Nicholas Taleb to reference high-impact events that are extremely difficult to predict with much accuracy) on the global stage. Participate has had a number of submissions inviting online viewers into the surging unrest in Alexandria earlier this year, as well as the resulting celebrations in Tahrir Square.

If you haven’t experienced Out My Window yet, I recommend you dim the lights, come to terms with your fear of heights, and get ready for a moving and deeply innovative interactive experience.

Thanks to Ingram Gallery for letting me show off some of Sean Yelland’s work (on display right now in a great show at 45 Avenue Road). Special thanks to Katerina Cizek, Gerry Flahive, and Sarah Arruda for entertaining my questions about cinema and/or the breadth of social media these past several months!

Trevor Haldenby is a producer and photographer living in Toronto. He has attended Wilfrid Laurier University, Rhode Island School of Design, CFC Media Lab, and is presently completing a Master’s of Design in Strategic Foresight & Innovation at OCAD University.

“UPDATE” Book Launch Tomorrow

Snare Books and Coach House Books present the launch of Update by Bill Kennedy and Darren Wershler (CFC Media Lab Faculty member) with special guest Jon Paul Fiorentino (Indexical Elegies) and hosted by Christian Bök.

For writers Darren Wershler and Bill Kennedy, status updates are also poetry. Or,
rather, it becomes poetry after the RRS feeds of thousands of Facebook users have
been harvested, shorn of the user names and attached to the names of dead poets or
writers.

- Globe and Mail, Books section

The Deets!

The When: 7:30 PM TOMORROW! Wednesday, December 15 (Jon Paul Fiorentino’s b-day!)
The Where: Magpie Tavern, 831 Dundas Street West, Toronto, ON
The Why-wouldn’t-you?: FREE

Culture Days is Fast Approaching!

Calling All Digital Creators!

Culture Days is a massive arts and culture party taking place in every province and territory across Canada this September 24 – 26, 2010 (in Alberta, September 17 – 19). The party takes shape in the form of thousands of free interactive activities for the public to enjoy and appreciate the inner world of artists and creators. Everyone connected to the creative process (including you!) is encouraged to join the movement by registering an activity at www.culturedays.ca

Activities can be as simple opening the doors to your studio and sharing your creative process as a designer, architect, artist or writer. Host a demo in person or online via UStream. The only requirements are that registered activities must be free, open to the public and interactive. The interactive component can be sophisticated or quite simple. For example, if you have an exhibit going on, you can add a simple interaction by offering a chance to meet the artists or to talk to the curators about the show, or finding a way to encourage dialogue among the public themselves.

If you can’t organize an activity this year, we hope you will help spread the word about cool Culture Days activities in your area. Every activity has its own page on the website with social media buttons to make it easy for you to share it with friends. Or make your own Top 10 list on Facebook. Show your support for culture!

For more information on Culture Days, please contact helenyung@culturedays.ca or visit www.culturedays.ca where you can search by postal code or keywords or browse by category or using the Google Maps Mashup.

Be a part of making culture free for all!

Mark the Date for PrivacyCampTO

privacycampto

Privacy for everyone!

PrivacyCampTO will convene 60 participants from all walks of life, including educators, techies, policymakers, students, academics, librarians, and casual users to talk about privacy issues and solutions in the age of social media ubiquity. We will look at privacy issues relating to everyday users and everyday situations both practically and theoretically. In other words, privacy for everyone. So, come to discuss privacy policy, learn how to protect yourself on Facebook or share your online privacy experiences (positive or negative).


WHEN:
June 19, 2010 at 9PM

WHERE: Ryerson University
80 Gould Street, 3rd Floor
Toronto, ON

We’re aiming to have a friendly, informal and accessible event. Everyone is invited to participate or present and we encourage those presenting to do a more informal led-conversation or speed geek in lieu of a PowerPoint. Bonus: All attendees get free breakfast, lunch and beer (at the hacklab.to after party!)

REGISTER: privacycampto.eventbrite.org
CONTACT Kate Raynes-Goldie (CFC Media Lab Guest Faculty): kate@atmosphereindustries.com
Interested in presenting/leading a conversation? Add your topic here: barcamp.org/PrivacyCampTOTopics
MORE INFO: privacycampto.org / @privacycampto


CFC Media Lab to Participate in Net Change Week, June 7-11

netchangeweek20102
Net Change Week, June 7-11, 2010

Net Change Week
(www.netchangeweek.ca) Powered by MaRS will be June 7-11, 2010 held at MaRS Discovery District: 101 College St, Toronto.

Net Change Week will highlight Toronto’s leading edge activity in social technology and social change. This is much more than a social media conference. Technology is capable of taking a local social innovation to scale, across the country or worldwide. Through training, workshops, labs and public discussions, Net Change Week will provide participants with knowledge they need today, and then broaden the conversation to what we can expect in the future.

Now, I know you’re saying to yourself, “Sounds exciting, but how is the CFC Media Lab involved?”

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  • Current CFC Media Lab Telus Interactive Art & Entertainment Program Residents will participate in The Future Lab.
    WHEN: Projects will be pre-selected on Thursday, June 10. Teams will have less than 48hrs to formulate the game plan for realizing the idea out in the world. In front of a live audience, the lab solutions will be presented and a winner chosen by a panel of judges on Friday, June 11 from 2:30p – 5p.
ABOUT THE FUTURE LAB: This lab provides a unique opportunity to workshop solutions to systemic social or environmental problems. Passionate about making change but unsure where to start? Here’s your chance to suggest an idea – or a “wicked problem,” and collaborate with a room of experts to create solutions. As team leader, you must demonstrate the capacity (either as organizational or company support, or individual commitment as an entrepreneur) to realize the solution after The Future Lab.

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  • Seed (visit: seedcollective.org) Prototype* from the Telus Interactive Art & Entertainment Program will be on display for everyone to play with.
    WHEN: Wednesday, June 9, 2010 from 9a – 5p.

ABOUT: Through the use of sound and imagery, users create and populate a forest together, by dialing a particular number on the screen, each participant receives a “seed” on the public screen.

Seed explores the convergence of rich media and wireless technology in the creation of a collaborative and evolving work of art. Through sound and imagery, users create and populate a forest together. By dialing a particular number on the screen, each participant receives a “seed” on the public screen. By using the keypad on the cell phone audiences have the ability to grow their seeds, choose the type of trees they want to plant, and change their texture and color.

For additional information on Seed, check this out: stabletalk.cfccreates.com/2010/01/25/seed-exhibits-at-code-live/

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*There are no limits to what you can create at the CFC Media Lab! The application deadline for our Telus Interactive Art & Entertainment Program Fall 2010 session is quickly approaching! Applications are due June 4, 2010 so get yours in today! www.cfcmedialab.com

If you haven’t registered for Net Change week, it’s not too late! Click here: www.netchangeweek.ca/registration

See You There: Design Our Tomorrow, Screens, MeshMarketing!

We have a busy weekend and week ahead of us…we will be attending Design our Tomorrow, Screens and MeshMarketing.  Learn more about the events and our involvement below!  As always follow us on Twitter and Google+ to hear about how it’s all going!   The Design Our Tomorrow (DOT) Conference brings together the world’s greatest […]

Job Posting: Porter Airlines, Online Design Specialist

Another amazing job opportunity that might be right for you! TITLE: Online Design Specialist FUNCTION: Reporting to the Director, Marketing, this role focuses on online graphic production, based on Porter graphic standards. This role creates a powerful integrated experience across a wide spectrum of applications, including the Porter website, paid media, social media, etc. DUTIES […]

CFC Media Lab Alum Martin Blake Brings Toronto Police Services into 21st Century!

This past week the Toronto Police Services (TPS) launched their new Social Media Initiative, TPS has had a social media presence in the past but has since re-developed their presence with a couple goals in mind: To establish an external social media strategy for Corporate Communications; To make suggestions on website redesign; To create and make recommendations […]

Becoming What We Behold: A CFC Media Lab Project

Becoming What We Behold Creative & Technical Team: Pearl Chen, Meagan Durlak, Matthew Fabb, Priam Givord, Brandon Hocura, Ana Serrano Marshall McLuhan’s idea that “we shape our tools and then our tools shape us” has particular relevance to the way social media has defined the 21st century. From Facebook to Flickr, these applications evolve, give […]

Windows Home & International Edition

For the past year I’ve had the opportunity to collaborate with the National Film Board of Canada on the marketing of a project called Out My Window. Directed by Filmmaker in Residence Katerina Cizek, the project is one of the first to launch under the umbrella of the HIGHRISE program at the NFB; a multiyear and multimedia exploration into vertical living in the global suburbs.

“UPDATE” Book Launch Tomorrow

Snare Books and Coach House Books present the launch of Update by Bill Kennedy and Darren Wershler (CFC Media Lab Faculty member) with special guest Jon Paul Fiorentino (Indexical Elegies) and hosted by Christian Bök. For writers Darren Wershler and Bill Kennedy, status updates are also poetry. Or, rather, it becomes poetry after the RRS feeds of thousands […]

Culture Days is Fast Approaching!

Calling All Digital Creators! Culture Days is a massive arts and culture party taking place in every province and territory across Canada this September 24 – 26, 2010 (in Alberta, September 17 – 19). The party takes shape in the form of thousands of free interactive activities for the public to enjoy and appreciate the […]

Mark the Date for PrivacyCampTO

Privacy for everyone! PrivacyCampTO will convene 60 participants from all walks of life, including educators, techies, policymakers, students, academics, librarians, and casual users to talk about privacy issues and solutions in the age of social media ubiquity. We will look at privacy issues relating to everyday users and everyday situations both practically and theoretically. In […]

CFC Media Lab to Participate in Net Change Week, June 7-11

Net Change Week, June 7-11, 2010 Net Change Week (www.netchangeweek.ca) Powered by MaRS will be June 7-11, 2010 held at MaRS Discovery District: 101 College St, Toronto. Net Change Week will highlight Toronto’s leading edge activity in social technology and social change. This is much more than a social media conference. Technology is capable of […]

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