Toronto’s re-imagined vertical suburbs animate and take shape on subway screens and platforms across the city from January 2 – February 29, 2012.
Developed by curator and CFC Media Lab alumna, Sharon Switzer, this two-fold art installation is a site-specific version of the most recent edition of the NFB’s HIGHRISE project. Presenting the beautifully imagined transformation of a rundown Toronto highrise tower, with landscapes inspired by its inhabitants, the TTC installation asks Torontonians to envision a more livable city.
Reaching more than one million commuters, HIGHRISE/ONE MILLIONth TOWER on the TTC can be found across Toronto’s subway system, as a series of specially designed subway platform posters in 59 stations, and 30-second animated videos that play every 10 minutes all day on the entire network of Pattison Onestop screens.
The NFB’s HIGHRISE project, directed by Katerina Cizek, is a multi-year, multimedia, collaborative documentary experiment about the human experience in global vertical suburbs. ONE MILLIONth TOWER is set in an HTML5 virtual landscape that re-imagines the urban landscape, using the magic of cinema, architecture, animation and cutting-edge open-source web technology to transform a dilapidated highrise neighbourhood into a vibrant resident-led community.