All posts for Tag: CFC Media Lab

Ellyn Winters-Robinson: Promote Storytelling in Your PR Strategy

CFCML11042014-4 When developing your company’s PR strategy, Ellyn Winters-Robinson says that you first need to establish your goals. What are you trying to achieve? Do these goals align with your overall marketing strategy? Some potential goals can include attracting investors or talent, showcasing your expertise, or managing conflicts or perceptions around your branding. Your PR strategy should be customized based on your goals. CFCML11042014-26 This past Friday, the CFC Media Lab hosted a day-long ideaBOOST Media Training workshop. The day was hosted by Ellyn Winters-Robinson from Ignition PR, a marketing communications and PR firm specializing in the technology sector. Throughout the time we had with her, Ellyn trained ideaBOOST cohort 3 companies on how to develop a well thought-out PR strategy, as well as how to work with media when pitching stories and conducting press interviews. CFCML11042014-131 Here is a taste of what she had to say:

  • In House or PR Agency: When deciding whether to keep PR in-house or outsource it to an external agency, both options have their pros and cons that requires consideration. A pro for keeping PR in-house is that it is often perceived as being more credible than an agency’s PR. However, a con is that in-house PR can have limited reach and resources. On the other hand, a pro for using a PR agency is that it may allow for greater creativity and they generally have a wider reach. A con is the sometimes high cost and agencies can be perceived as being overly aggressive at times.
  • Build a Storyline: Successful PR strategies leverages an enticing story when approaching media for press. When developing your storyline, consider telling the tale of a hero’s journey such as when an underdog achieves success. One can also look at the following for sources of inspiration: Surveys, the news cycle, being newsworthy yourself or talking to your customers.
  • Tactics For Getting Press Attention: To get your company’s story and message to market, you can consider the following tactics: Position yourself as a thought leader, write a news release, ask for a product review, pitch a story directly, find press opportunities on HARO and Twitter, promote a product launch, and offer contributed articles or customer stories. Each tactic experiences varying levels of success, depending on a case-by-case basis.
  •  Create a Positioning Statement: When prepping for an interview, create a positioning statement. This is a general statement which provides context for your main message. It functions as a good starting point for an interview and will help your interviewer hook your story into a larger issue or trend.

CFCML11042014-37 During the workshop, ideaBOOST participants were also put through faux press interviews on camera. This was to test out and improve their on-camera body language and performance. It took a few attempts, but by the end of the exercise our cohort 3 teams were bonafide experts. When the next interview opportunity arises, they will be ready for their close-ups! CFCML11042014-101 Apply for ideaBOOST today!

Are you trying to get your technology start-up off the ground? Have you got a product idea that will revolutionize the digital entertainment space? Then apply for ideaBOOST today!

Founded in partnership with GoogleShaw Media and Corus Entertainment, ideaBOOST is a business accelerator for technology platforms and interactive applications focused on enabling and enhancing the entertainment industry. For more information, please visit www. ideaBOOST.ca or contact Leonardo Dell’Anno at ldellanno@cfccreates.com.

CFCML11042014-38

CFCML11042014-122

CFCML11042014-61

CFCML11042014-50

CFCML11042014-35

CFCML11042014-79

CFCML11042014-67

Photo Credit: Aida da Silva

Business Coach Warren Coughlin on “Y You Profit”

CFCML_08042014-6

When launching a new business strategy, Warren Coughlin says the following is something one must keep in mind. Business comes from two broad categories: repeat customers and new customers. Both types will require a different acquisition strategy, as they will have very different needs and expectations. Combining the strategies for the repeat and new customers creates the Y of “Y You Profit”.

CFCML_08042014-16

This past Tuesday marked the third Entrepreneur Series at the Spoke Club. Each month we invite serial entrepreneurs to join us for an intimate discussion, and to offer up advice on launching and running a successful company.

This month’s entrepreneur was Warren Coughlin, a business coach, consultant, trainer and facilitator. He works with ethical entrepreneurs and mission driven organizations to strategically build businesses that matter: those that make a lot of money while helping make the world a better place.

CFCML_08042014-18

Throughout the evening Warren outlined key drivers for profitability and holding the right mindset for success. Here is a little bit of what he had to say:

  • Focus On Profit: When trying to grow your business, focus on profits. A lot of people get excited about big sales numbers. But there are lots of businesses that have seen big sales growth with declining profits. It’s the bottom line that counts.
  • 10 & Then: Coughlin suggests developing a marketing strategy, which includes 10 or more marketing tactics to diversify your efforts. The rationale is that if 3 initiatives fail, you will still have 7 that are effective. However, it is also recommended that if you are a new business, do not attempt to execute all 10 tactics at once. You will just end up overwhelming yourself. Build slowly and measure.
  • 7 Ps of Profit: To achieve profit success the following Ps need to be addressed: A product mix that’s appropriate for you customers’ needs, promotional/marketing efforts, established business processes, people to run said processes, some strategic planning and the entrepreneur’s personal growth. To round it out, these factors must also be supported by the final P, your principles. This will lead to more satisfaction in your life.
  • Entrepreneur’s Quality of Life: As an entrepreneur, you deserve to live a high quality of life.  To do so requires you to intentionally live what he calls a “Top Right Life”, one in which you are both satisfied with your results and engaged in your activities. Living Top Right will allow you to experience personal fulfillment driven by a sense of purpose, ownership, accountability and responsibility. An example of such an entrepreneur is Richard Branson, who is highly engaged with his work and seems to always be having fun in life.

CFCML_08042014-28

Ultimately, all of this means you have to be intentional about your business and your life.  Give up excuses and reasons and focus only on what will produce the results you want.  When you do, you realize both the business and the life of your dreams.

For more information about Warren Coughlin, visit www.warrencoughlin.com or @warrencoughlin on Twitter.

CFCML_08042014-51

CFCML_08042014-40

CFCML_08042014-48

CFCML_08042014-37

CFCML_08042014-39

CFCML_08042014-17

CFCML_08042014-13

Photo Credit: Aida da Silva

indiegogo: Validating Your Product’s Market Potential

CFC-IdeaBOOST-2014Feb26-10

Successfully crowdfunding your project on indiegogo will validate your project idea to VCs. The willingness of those to spend their hard earned money demonstrates the presence of a market. This was amongst one of the many teachings from Ayah Norris, Marketing & Community Management at indiegogo.

CFC-IdeaBOOST-2014Feb26-46

Earlier this week, the CFC Media Lab hosted an indiegogo workshop for ideaBOOST cohort 3 companies. They were taken through a presentation about the platform’s various services and benefits, as a well as a rundown of what factors lead to a successful campaign.

CFC-IdeaBOOST-2014Feb26-42

While talking at ideaBOOST, Ayah offered some of the following insights:

  • Your Networks: At the beginning of your campaign, most fundraising will take place within your own networks. Completed campaigns were successfully able to acquire contributors outside of their immediate associates.
  • Mitigate Risk: indiegogo can be utilized as a tool to gauge the market’s interest in your product. If your campaign fails to reach its goal, that can be a sign that your idea doesn’t have a substantial market at this time.
  • Cost Out Your Perks: Before launching your campaign, don’t forget to cost out the perks offered to contributors and incorporate it into your total ask. These are often accidentally overlooked, when they in fact require time and money to execute.
  • Be Realistic: Setting an ambitious goal doesn’t necessarily mean that you’ll raise more money. Instead, it’s often the case that a modest amount is more surmountable. A large ask usually requires the campaigner to already have a substantial online profile.
  • Promotional Mistakes: Campaigners sometimes take part in rookie mistakes hindering their performance. This can include the following: Starting your campaign at $0, over-promoting too early on, spamming your networks, panhandling and only taking part in one-way communication.
  • The Three Ps: For an indiegogo campaign to be successful, the following three elements should be perfectly in-line: Pitch, perks and promotion. It is more difficulty to succeed if you lack in one area.

CFC-IdeaBOOST-2014Feb26-15

The CFC Media Lab recently partnered with indiegogo to launch an ideaBOOST campaign page. Stay tuned, as in the near future we will begin populating this page with campaigns to assist cohort companies in their continued growth and development.

CFC-IdeaBOOST-2014Feb26-5

CFC-IdeaBOOST-2014Feb26-8

CFC-IdeaBOOST-2014Feb26-50

CFC-IdeaBOOST-2014Feb26-16

CFC-IdeaBOOST-2014Feb26-45

CFC Media Lab Alumni Nominated for Canadian Screen Awards

1-1-CSA-Gala1-large

This week, the Academy of Canadian Film & Television announced the nominations for the 2014 Canadian Screen Awards. Much to our delight, several alumni and current program participants of the CFC Media Lab were included in this year’s crop of digital media nominations.

We congratulate the following on their nominations:

The-Next-Step-Interactive-04-625x351

Best Cross-Platform Project – Children’s and Youth 

  • The Next Step Interactive - Secret Location - James Milward

Continuum-Interactive-01-625x351

Best Cross-Platform Project – Fiction 

  • Continuum Interactive - Secret Location - James Milward
  • Murdoch Mysteries: Nightmare on Queen St. - Shaftesbury Films - Christina Jennings, Jay Bennett

TARC-Online-02-625x351

Best Cross-Platform Project – Fiction 

  • The Republic of Doyle Ride-Along App - CBC - Eva Riinitze
  • The Amazing Race Canada Interactive - Secret Location - CJ Hervey, James Milward

01-625x351

Best Cross-Platform Project – Non-Fiction 

  • Big Brother Canada - Secret Location - C.J. Hervey
  • Perfect Storms Interactive - Secret Location - James Milward
  • Over the Rainbow - CBC - Paul Mcgrath, Tessa Sproule

Screenshot 2014-01-15 11.29.51

Best Original Program or Series produced for Digital Media – Non-Fiction

  • The Real Backpackers - Smokebomb Entertainment - Jay Bennett

header1

Best Original Interactive Production Produced for Digital Media 

  • Ruby Skye P.I. - Jill Golick Enterprises LTD. - Jill Golick

We wish everyone the best of luck!

Winners of the digital media categories of the Canadian Screen Awards will be announced on March 4, 2014.

Photo Sources: Academy.ca, Secret Location, SmokeBomb Entertainment, RubySkyepi.com

CFC Media Lab Presents: Digital Futures Initiative Industry Day

cfc_eleoexhibition_227

Showcasing the Work of Talented Students from The Digital Futures Program

This past Tuesday, the CFC Media Lab partnered with OCADU to host E-Leo: The Digital Futures Initiative’s Industry Day. Accompanied by good food and cool music, the evening featured work created by the talented students and alumni from the Digital Futures Initiative (DFI) program at OCAD University.

About the program: The Digital Futures graduate program responds to the increasingly important and sophisticated role of digital technology as a magical catalyst for integrating societal, cultural and economic change. Candidates for the Graduate Diploma in Digital Futures are practising designers from a wide range of professions wishing to augment their skills and knowledge to play leadership roles within their industries and organizations. This program is offered in partnership with the CFC Media Lab.

cfc_eleoexhibition_009

cfc_eleoexhibition_035

cfc_eleoexhibition_048

cfc_eleoexhibition_128

cfc_eleoexhibition_127

cfc_eleoexhibition_187

cfc_eleoexhibition_219

Invitation to Attend E-Leo Industry Day Networking Event

eLeo_Poster_print3

Will You Be the Next Leonardo da Vinci of the Digital World?

The CFC Media Lab is delighted to invite you to enjoy cocktails and hors d’oeuvres at our upcoming E-Leo Industry Day Networking Event on Tuesday, December 3rd 2013 at The Open Gallery.

Hosted by the CFC Media Lab and OCAD University, the e-Leo exhibit is an interactive gallery showcase of student, alumni, and faculty work alongside some of the world’s top designers. You and other guests will explore multidisciplinary thinking in design and get a taste of our world class Digital Futures Program.

About the program: The Digital Futures graduate program responds to the increasingly important and sophisticated role of digital technology as a magical catalyst for integrating societal, cultural and economic change. Candidates for the Graduate Diploma in Digital Futures are practising designers and working professionals in fields such as IT, media and communications, entertainment and the cultural industries who wish to augment their skills and knowledge to play leadership roles within their industries and organizations.

On display: New and experimental smart products, augmented reality games, wearable technology, digital and hybrid games, cities of the future, video and sound installations. Also see Project e-Leo: a fascinating project about modern day Leonardo da Vinci created by Canada’s top design thinkers.

Show Date: Tuesday, December 3rd, 2013
Location: The Open Gallery, 49 McCaul Street (OCADU)
Times: 6:30PM-8:30PM

To RSVP click here.

email-header_large

Graduate Recruitment Day
Date: Wednesday, December 4th, 2013

If you are interested in exploring the Digital Futures Initiative program further as a prospective student, please feel free to also attend the Graduate Recruitment Day. To register a time slot for an OCADU visit and workshop, please contact:

Sabrina Lindo – slindo@ocadu.ca and quote CFC Media Lab referral.

email_footer_large

ASTOUND Initiative at Buffer Festival

SF-7421

Last weekend marked the inaugural Buffer Festival, which encompassed 3 days, 5 cinemas and 38 live screenings. We had some of YouTube’s biggest stars on-hand to host shows, including the likes of Grace Helbig, Hannah Hart, Mamrie Hart, Charlie McDonnell, Mitchell Davis, the Gregory Brothers, the Fine Bros, Prank vs. Prank and more.

Astound-Buffer-image 1

On Friday, the ASTOUND Initiative hosted Dialogue Session: The 4Ms – Messaging, Managing, Mobilizing & Monetizing Your Content, featuring a special panel of industry practitioners and audience-engagement pioneers to discuss ‘audience’ as an alternative form of financing, distribution and revenue generation. Panelists included YouTube’s Bing Chen (Global Creator Development), Graham Bennett (Strategic Partner Manager) and Andy Stack (Partner Product Manager), along with YouTuber entrepreneurs Corey Vidal, Founder, ApprenticeA/Buffer Festival and Alex Carpenter, musician, writer and vlogger. This panel was moderated by ASTOUND project manager Orla Garriques.

Caption: Pre-show Buffer Festival red carpet coverage courtesy of the Canadian Film Centre and ASTOUND Initiative. Despite the rain and cold, YouTube stars and fans came out to shine.

SF-7624

On Saturday, Buffer Festival hosted a VIP gala at the Jane Mallett Theatre where our stars walked a red carpet, hosted by Tim Deegan from ApprenticeA Productions and Shira Lazar of What’s Trending. They were met by hundreds of screaming fans who camped outside of the venue to meet their favourite internet idols.

SF-7848

The gala itself was hosted by Craig Benzine, also known as WheezyWaiter and Michael Buckley of the What The Buck Show. New never-before-seen content was showcased to our audience of YouTubers and industry delegates. Megan Tonjes and The Gregory Brothers both performed live onstage.

SF-7525

Buffer Festival, produced by ApprenticeA Productions and co-presented by the Canadian Film Centre, showcased the best creative content on YouTube and offered insight into why a growing generation is consuming media online.

SF-7821

Photo Credit: George Pimentel

Body/Mind/Change Invades Made in NY Media Center Launch Party

565A9933

This past Wednesday, the CFC Media Lab invaded the super exclusive launch party for the Made in NY Media Center with Body/Mind/Change, our latest co-production with TIFF. Our installation, complete with 3D printed PODs and images projected onscreen, were the definite highlight of the evening.

About Made in NY Media Center
Made in NY Media Center is located in DUMBO, Brooklyn where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. They strive to bring together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.

About Body/Mind/Change
In Body/Mind/Change, Cronenberg partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants inspired by the intellectual property found in his films, such as Scanners, Videodrome and eXistenZ. Cronenberg is the first participant in the project. At launch on October 25, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs. Completing this three-part experience will guarantee them a unique POD generated from their behaviour during the simulations.

If you haven’t signed up for a POD yet, you still have a chance to do so at www.bodymindchange.ca.

Body/Mind/Change is a co-production between TIFF and CFC Media Lab, with creative direction and experience design by Lance Weiler. Presenting Partner for Body/Mind/Change is the department of Canadian Heritage’s Canada Interactive Fund with support provided by the Government of Ontario. Executive producers are Noah Cowan, Ana Serrano and Shane Smith. Ana Serrano is the producer.

565A9883

565A9881

565A9907

565A9926

Digi Awards Submissions & diy days Toronto

Here is a look at what some of our friends have been up to lately…

Digi Awards Submissions Are Due On October 4

Is your digital media product ground-breaking and engaging in the digisphere?  Has your webseries captured the hearts of everyone around the country?  Have you elevated your company to new heights?  If you answer yes to any of those questions, you should apply for The Digi Awards!

Our friends over at nextMEDIA are looking for some awesome Canadians who are making waves in the digital media industry.  In addition to a wide spectrum of categories that cover projects in digital content, advertising, mobile, and gaming, the Digis also recognize the people and companies that make it happen.  It is a great platform to market yourself and your organization on a national scale.

All who submit will be exposed to an industry audience via a profile on the nextMEDIA website.  As a finalist, a represented will also be invited to attend the Digi Awards ceremony, held in Toronto.  Take a look at the current entries.

The Digi Awards will take place at the 2013 nextMEDIA Content & Marketing Summit on December 3rd at The Carlu in Toronto.

For more information, please visit www.nextmediaevents.com.

 

diy days Toronto Coming up in October

WHEN: Saturday, October 19th
WHERE: Rogers Communication Centre | 80 Gould Street, Toronto
WHAT: Join us for a FREE day of talks, workshops, labs, hacks and networking.

The theme for the event is “New stories for a Great City: Change Through Transmedia.”

In 11 countries around the world, and now for the first time in Canada: diy days is a FREE EVENT for storytellers, hackers, student youth, game designers, architects, engineers, activists, makers & educators.

Come together for a day of experimentation, creation and innovation ­one where story meets action.

Collectively prototype new visions of Toronto’s future through social games, power talks and hands­ on workshops, and learn how to make your own ideas come to life.

Registration and program Information at www.Toronto.diydays.com.

CFC & Mind Pirate Announce the ideaBOOST/Mind Pirate Production Lab

Program seeks developer superstars to create games and apps for wearable technology devices

Potential to be among the first to publish games and apps for mobile wearable devices with excitingly new Callisto technology.

TORONTO, Canada and MENLO PARK, Calif., October 1, 2013 – Do you have what it takes to create the next blockbuster game or mobile app? Today the Canadian Film Centre (CFC) and wearable technology company, Mind Pirate, announced the companies have partnered to create the ideaBOOST/Mind Pirate Production Lab: a program that will give select developers and/or companies the opportunity to create games and apps for the next consumer mega trend of wearable technology. Select products from the program may be published and brought to market at a future date. Together the program employs the framework of CFC’s ideaBOOST accelerator program and the technology, expertise and vision of Mind Pirate.

Up to six U.S. and Canadian developers and/or companies will be selected to participate in a three-month boot camp where they will use their own programming prowess and Mind Pirate’s next-generation game platform, Callisto, to create products for mobile wearable devices, like Google Glass. Callisto does not release publicly to third parties until 2014, making ideaBOOST/Mind Pirate Production Lab program participants among the first in the world to get their hands on this next-generation technology.

“We are thrilled to be providing best of breed developers and/or companies with this unique opportunity. Through our digital entertainment accelerator ideaBOOST, the CFC is at the forefront of taking business mentoring techniques from the lean start-up

movement and applying them to the media and entertainment industry. With the ideaBOOST/Mind Pirate Production Lab, we can direct these proven prototype development and lean business acceleration methods towards the creation of wearable technology experiences,” said Ana Serrano, Chief Digital Officer, CFC.

“Having participated in ideaBOOST as a board member, I knew it would be an ideal forum to give developers the opportunity to create exciting, new experiences for the wearable technology megatrend using our Callisto game platform,” said Shawn Hardin, Founder & CEO of Mind Pirate. “Callisto is the only wearable technology game platform on the market; it gives developers the tools to create engaging experiences that merge the virtual and physical worlds. This program is perfect for developers who are ready to take the leap into the next-generation of gaming. We can’t wait to see what kind of gaming experiences the ideaBOOST/Mind Pirate Production Lab participants will create!”

Callisto is the market’s first and only tightly integrated client-side and server side game-focused platform that supports leading mobile devices with a special emphasis on “wearables” such as smart glass and smart watches. It enables developers to create engaging experiences that merge the virtual and physical worlds through rich applications that take maximum advantage of the native capabilities of the underlying hardware but at the same time preserve a consistent experience across device types.

Interested parties can start submitting applications on October 2, 2013 by visiting ideaboost.ca/mindpirate. The application deadline is October 22, 2013 at 11:59 p.m. PST. The program will begin November 20, 2013 at the CFC headquarters in Toronto.

Business Coach Warren Coughlin on “Y You Profit”

When launching a new business strategy, Warren Coughlin says the following is something one must keep in mind. Business comes from two broad categories: repeat customers and new customers. Both types will require a different acquisition strategy, as they will have very different needs and expectations. Combining the strategies for the repeat and new customers […]

indiegogo: Validating Your Product’s Market Potential

Successfully crowdfunding your project on indiegogo will validate your project idea to VCs. The willingness of those to spend their hard earned money demonstrates the presence of a market. This was amongst one of the many teachings from Ayah Norris, Marketing & Community Management at indiegogo. Earlier this week, the CFC Media Lab hosted an indiegogo […]

CFC Media Lab Alumni Nominated for Canadian Screen Awards

This week, the Academy of Canadian Film & Television announced the nominations for the 2014 Canadian Screen Awards. Much to our delight, several alumni and current program participants of the CFC Media Lab were included in this year’s crop of digital media nominations. We congratulate the following on their nominations: Best Cross-Platform Project – Children’s […]

CFC Media Lab Presents: Digital Futures Initiative Industry Day

Showcasing the Work of Talented Students from The Digital Futures Program This past Tuesday, the CFC Media Lab partnered with OCADU to host E-Leo: The Digital Futures Initiative’s Industry Day. Accompanied by good food and cool music, the evening featured work created by the talented students and alumni from the Digital Futures Initiative (DFI) program at OCAD University. About the […]

Invitation to Attend E-Leo Industry Day Networking Event

Will You Be the Next Leonardo da Vinci of the Digital World? The CFC Media Lab is delighted to invite you to enjoy cocktails and hors d’oeuvres at our upcoming E-Leo Industry Day Networking Event on Tuesday, December 3rd 2013 at The Open Gallery. Hosted by the CFC Media Lab and OCAD University, the e-Leo […]

ASTOUND Initiative at Buffer Festival

Last weekend marked the inaugural Buffer Festival, which encompassed 3 days, 5 cinemas and 38 live screenings. We had some of YouTube’s biggest stars on-hand to host shows, including the likes of Grace Helbig, Hannah Hart, Mamrie Hart, Charlie McDonnell, Mitchell Davis, the Gregory Brothers, the Fine Bros, Prank vs. Prank and more. On Friday, […]

Body/Mind/Change Invades Made in NY Media Center Launch Party

This past Wednesday, the CFC Media Lab invaded the super exclusive launch party for the Made in NY Media Center with Body/Mind/Change, our latest co-production with TIFF. Our installation, complete with 3D printed PODs and images projected onscreen, were the definite highlight of the evening. About Made in NY Media Center Made in NY Media Center […]

Digi Awards Submissions & diy days Toronto

Here is a look at what some of our friends have been up to lately… Digi Awards Submissions Are Due On October 4 Is your digital media product ground-breaking and engaging in the digisphere?  Has your webseries captured the hearts of everyone around the country?  Have you elevated your company to new heights?  If you answer […]

CFC & Mind Pirate Announce the ideaBOOST/Mind Pirate Production Lab

Program seeks developer superstars to create games and apps for wearable technology devices Potential to be among the first to publish games and apps for mobile wearable devices with excitingly new Callisto technology. TORONTO, Canada and MENLO PARK, Calif., October 1, 2013 – Do you have what it takes to create the next blockbuster game […]

-->