
With the seasonal holidays upon us – from the Solstice to Christmas, Hanukkah to Kwanzaa – I set out to write a post exploring what these darkest of days in the Northern Hemisphere mean to me as an individual with technology on the brain. What I learned is that the holidays, for all of their affiliations with altruistic acts of kindness, are about as digital as the special effects dominating each December’s blockbuster cinematic offering. Focusing in on the systems and assorted trappings associated with the Christmas holiday I celebrate each year, it’s rather difficult indeed to separate the mistletoe from the machine.
The most notorious of connections between the winter holidays and technology are, blissfully, already nearly a month behind us. Black Friday and the following Cyber Monday, some of the most significant days of the year for the technology-infatuated, are attached to more than one quarter of the personal spending that takes place in the United States each year. How much of that spending is allotted to game consoles, iPads, and DIY kits for 3D printers remains a mystery to me, but after scoping out PDF flyers for ThinkGeek, Amazon, and the Apple Store it’s hard to deny the weekend’s economic significance. These days, trumpeting the arrival of the holidays a month before Christmas is hardly extreme – if you’re a Snoopy fan from my generation or younger, you may not even see the irony in It’s The Easter Beagle, Charlie Brown‘s shopping centre, decked out with holly by early April. The phenomenon of Christmas Creep appears to be gaining steam.
But the holidays aren’t (supposed to be) all about mindless shopping. Just as growing numbers of businesses are trying to find ways to measure the positive social impact of their innovations, growing numbers of consumers are turning to alternative giving approaches; and personalized donations to not-for-profit organizations, charities, and aggregators like CanadaHelps. It’s not hard to imagine a future where contributions to the Salvation Army are offered by dinging one’s phone against a ubiquitous (PRODUCT) RED bell, completing a transaction through the postmodern miracle of near-field computing.
In the meantime, we have a rather serious holiday reality to face in my household… and it has to do with the coniferous “plant” inhabiting our living room. While life cycle assessments of artificial trees from the Pearl River Delta versus the kind taking up over 120 square kilometres of Ontario’s bucolic landscape do seem to indicate that a PVC tree is a more ecologically responsible choice than a farmed Douglas Fir, it takes about 20 years for the plastic version to break even. New fads from fiber-optics to holographic mylar branch treatments complicate any analysis of what is presently the planet’s first human-made invasive species, but perhaps the Christmas tree’s future is bright. A global team of researchers published a report earlier this month suggesting the feasibility of an artificial leaf that could be twice as good at doing photosynthesis as what you’ve been slinging from your eavestroughs and bagging for the last two months. Who will need giftcards or presents when the seasonal decor of Canada’s snowed-in homes can scrub carbon dioxide out of the air as fast as a tropical rainforest?
As cultures have hybridized and local economies globalized over the past few hundred years, one of the touchiest issues raised has been how to refer to the diversity of world holidays celebrated during our winter months. The city of Birmingham proposed “Winterval” for a few years, one of the writers of Seinfeld introduced us to the concept of “Festivus”, and affiliates of the Pastafarian movement (praise be to the Flying Spaghetti Monster’s noodly appendages) have settled on the to-the-point “HOLIDAY.” But for a secular and technology-loving guy like me, none of these titles really fit the bill.
In hopes that a look at the winter holidays through the lens of personal technology would inspire me to come up with a new name, away to the Windows (I mean, Mac OS) I flew like a Flash (I mean, HTML5 canvas). What I learned stunned me: Did you know that the first public client-server communication over the Internet was conducted on December 25th, 1990? That makes this Christmas the World Wide Web’s 21st birthday… perhaps it should be the one cracking open the rum and egg nog, not me. But the connections don’t end there – Claude Chappe, creator of a semaphore system referred to as the first “mechanical Internet”, was born on the 25th of this month in 1763. 180 years later, so was Rick Berman, (notorious) producer of Star Trek series that inspired so many in terms of gadgetry. The same date marks the birth of Clara Barton, a patent clerk responsible for the organization of the American Red Cross. If the contemporary holiday season is characterized by contrasts between economic, technological, and altruistic factors, then I think these achievements and figures are as relevant as any historical precedent or astrological phenomena.
Since I was a child, I’ve been told that the real value of the holidays is an opportunity to step back and consider the opportunities I have, and how to pay the benefits I enjoy forward to others. Perhaps the world’s technology conglomerates, bestowed with so much opportunity and wealth, could take such a philosophy to heart. Rather than soaking up the revenues of yet another Cyber Monday, imagine a holiday when the largest tech innovators practiced a unique version of “alternative giving”, donating one or two of their most closely-held patents to the public domain each year.
Until then, I’ll continue to practice a modified version of a childhood Christmas ritual… leaving a plate of $10 and $20 bills out with a glass of milk for Jimmy Wales, and the rest of the elves at the Wikimedia Foundation.
Thanks for reading, have a Happy Winternet! If tossing CFC Media Lab staff at various flimsy structures for kicks is more your thing, then check out Angry Elves, the Lab’s tongue-in-cheek gift to you this holiday season!
Trevor Haldenby is an interactive producer and photographer living in Toronto. He has attended Wilfrid Laurier University, Rhode Island School of Design, CFC Media Lab, and is presently completing his MDes in Strategic Foresight & Innovation at OCAD University.
@trevver | www.longexposure.ca | www.zed.to









































