5th Annual Content 360 Challenge at MIPTV 2010



The most anticipated cross-media pitching challenge of the new decade has begun accepting entries for new ideas and techniques to engage audiences across digital platforms.

Finalists including independent producers, interactive agencies and digital designers will be invited to Cannes, France (April 12-16) to pitch ideas LIVE to major international networks, including the BBC, TF1, KCC, NFB, and the European Commission.

This rapid-fire competition sets the creative pulse for the Content 360 Festival, part of MIPTV’s all-new MIPDigital event programme.

Since its launch 4 years ago, the Content 360 Challenge has attracted over 1400 new ideas from 42 countries and awarded €400,000 in development funding.

Category: CONTENT 360 “Next Generation Audience Engagement”. A creative challenge for new talent, companies or freelancers, with truly new and unique application or content ideas with mass potential to attract and engage audiences.

Category: KOREA COMMUNICATIONS COMMISSION (KCC) “Engaging with children through the use of Connected TV”. Best educational content or service idea to engage with children through Wed TV, DMB and IPTV including any kind of connected TV.

Category: NATIONAL FILM BOARD OF CANADA (NFB) – “Next Generation Online Video Experience”. The National Film Board of Canada is on the lookout for the best and brightest to push the online video experience to a whole new level and imagine the next “killer feature” for the NFB.ca website.

Category: TF1 PUBLICITÉ – “New Advertising formats”. TF1 Publicité is looking for new advertising formats and/or cross media techniques to complement TV campaigns (TV commercials, billboards or short form programs) in order to maximize the efficiency of traditional TV advertising methods.

DEADLINE FOR ENTRIES: February 15, 2010.

European Commission Challenge details.

For more information on “Content 360 – MIPTV Cross Media Challenge” visit here or contact content360@reedmidem.com.